Monday, October 15, 2007

Search engine friendly website

There are many companies and individuals that promise high search engine ranking to a prospective client. Believe me I am into web promotion and seo content writing since a long time...there is no quick fire solution to web promotions as promised by these experts. One must take the service of a good web design company for success in online business, ecommerce or online shopping site.

Search engine optimization or web promotion is hard work and experience which one gains by working day and night to learn and deliver.

The first step is always on site optimization of the website. The following points will be useful for this activity.

No doorway pages please and avoid flash and jave scripts...use scripts that run on the server side. Manage session ids well.

Title tag ....write properly using correct keywords and phrases. Do not make it very long or confusing since the user will also read it.It should deliver to search engine for indexing and to the visitor for higher convertion.

Meta descriptions should be as descriptive as possible. Describing the web site accurately....do not spam.

Meta keywords here you should substitute keywords present in the content and in the above two. Use plural or singular for or both depending upon how you have used them in the content or title and meta description. Use mis-spelling only if it is being typed often.

Unique content which accurate and descriptive. Write in your own language if you can write well, else hire a good seo content writer. The website content should be well written since again both the search engine and the web user is going to go through it. It is of no use to bring the site in a top rank when the visitor finds it uninteresting.

Wednesday, October 3, 2007

Web Design

What is web design?
A web page is a document available on the Internet in various formats notable the html format or website as it is known. Other formats though less popular are .doc typ and pdf type to name a few. The html pages uses number of technologies to make a web page including sound and graphics. The languages used most popularly are Html or the mark up language as it is known and php which are contemporary website buildling tools.

The images or graphics that are very much a part of web design are assimilated on the web page in "jpeg" or "gif" format which are most widely used format in web designing and development. The sound files and video files may be incorporated on the web site but these ususally increase the weight of the web page and hence the download time which is not good for ranking high on the search engine result page.

The web pages are delivered electronically via the medium of the Internet and are compatibly for viewing on the web browsers such as the Internet explorer and fire fox. The viewer sees the web page in graphic user interface display or GUI. The popularity of the wordl wide web on the Internet is due to availability of millions of websites containing web pages loaded with information and utilities which attract user traffic from all over the world.