Thursday, May 15, 2008

Using color on a website

Color is an important element of a website which few designers understand. There is a harmony in color which is very important for a web site's appeal. There are colors which gel well together while others can be a strain to the eyes. A web designer must understand the theory of colors to effectively combine them for best results.

Color Wheel Analogous Colors these are colors that are next to echo other on the color wheel. Adjusting saturation and hues of these colors result in harmony an are quite appealing on the website.

Complementary colors are those colors that are opposite one another on the color wheel. Opposite colors give results in high contrast and bright color schemes.

Color Triads by sketching an equilateral triangle on the color wheel, a web designer can create lively color schemes. For effective color schemes one should emulate the nature where the color schemes are natural and harmonious...pleasing to our eyes.

Color schemes on websites are vital to the repertoire of a web designer with tremendous effect on the end result Vis a Vis user acceptance. Colors can be soothing, exciting and sobering in their effects. A web designer should keep this in mind so that a suitable color combination is used on the websites meant for a particular purpose. Suitable color schemes as per the audience means success online.

Colors can be related to cultures where in the people perceive colors differently. Younger audience prefer brighter, more solid colors, while seniors prefer a sobering color effect. Working class prefer colors like blue, red, green, etc. which can be easily identified. Highly educated classes prefer colors which are obscure like taupe, azure, mauve, etc.

Color preference may change over a period of time like fashion trends but the effect of color schemes remain stable upon the audience.

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